06Creative DirectionFPO
Brand World
PLACEHOLDER — a single line on the world you built.
- Discipline
- Brand · Creative Strategy
16/9
Introduction
PLACEHOLDER — the one-line premise
PLACEHOLDER — introduce this brand world. What was it, what was it for, and what made it worth doing. Two or three sentences.
Challenge
PLACEHOLDER — the problem
PLACEHOLDER — the constraint or tension the work had to resolve. Be specific; specificity is what makes a case study credible.
Concept
PLACEHOLDER — the idea that unlocked it, in plain language.
4/3
3/4
Art Direction
PLACEHOLDER — the visual argument
PLACEHOLDER — how the direction was set: reference, tone, photography, type, colour.
16/9
Visual System
PLACEHOLDER — the system beneath the surface: grid, type scale, colour rules, how it extends.
1/1
1/1
Applications
PLACEHOLDER — how it behaves across campaign and digital surfaces.
4/3
4/3
Outcome
PLACEHOLDER — what shipped. Do not add metrics here unless they are real and you can stand behind them.
16/9
Next project